This client was a successful mentor known for her feminine leadership and magnetic presence, but her visibility was mostly limited to Instagram. Her messaging was powerful but intuitive rather than structured, and her growth depended on personal output. She needed to expand her reach, evolve her brand voice, and build a system that nurtured trust long before a launch was ever mentioned.
We turned a visible coach into a scalable brand with multi-platform authority, deeper audience trust, and content systems that build demand even when she's not online.
When we stepped into this project, the brand had momentum but no infrastructure behind it. A cold 20,000+ email list. No automation. No segmentation. No onboarding. No funnel beyond social. And no way to track, nurture, or convert the 4,000+ people walking through the gym each month. This client was leaking potential and leaving money on the table. So we built the engine they needed to start converting online.
Email open rates across sends
Industry average open rate: 20-25%. These are consistent across all sends.
We didn't just fix email. We built their growth backbone, turning attention into revenue, audiences into customers, and a fast-growing brand into a scalable one.
The CFO of a leading Middle Eastern fintech came to me with one goal: build a personal brand strong enough to open doors, drive influence, and position him as a strategic voice in finance, not just a numbers guy. What started as 1:1 work with the CFO evolved into a company-wide brand strategy initiative.
"The Steph moment is fairly obvious lol" — James Evans, CFO
LinkedIn content performance — James Evans, CFO
345,701 impressions
968,803 impressions daily view
Cumulative growth curve
"Our LinkedIn content alone has brought in major clients, VC interest, and industry recognition."
I took one CFO, built a brand that demanded attention, then scaled that impact through the company. Increasing visibility, inbound opportunities, internal influence, and credibility during one of the biggest funding moments in the region.
When we first connected, this founder had already built a strong online presence, but it didn't feel like her. She'd been labeled a "LinkedIn influencer," yet her voice still felt polished, corporate, and constrained. She wasn't showing up in a way that reflected her true identity: feminine, intuitive, powerful, and running a high-growth agency on her own terms. She was ready to step out from behind the brand, drop the persona, and be seen as herself.
I repositioned her brand from the inside out. Voice, identity, content, and presence all aligned to who she was becoming, not who she'd been. She left the corporate persona behind and stepped into a brand she fully owns: feminine, powerful, trusted, and evolving in real time.
Shilpa Cacho came in with a head full of ideas, a growing audience on Instagram and TikTok, and absolutely no idea how to use LinkedIn. She had the content. She had the voice. She just had no system to get it out of her head and onto the page — across any platform — in a way that made sense.
Before
498 followers
After
2,078 followers · 500+ connections
In her own words — voice notes sent after working together
Shilpa had more ideas than she knew what to do with. We built the system to get them out of her head and into content that works across every platform she shows up on. The follower growth is real. The newsletter is running. The podcast is back. And she has a framework she can use independently for every piece of content she creates going forward.
Lottie Jones came to Rewrite Strategy with one ask: fix her LinkedIn. She was building three businesses simultaneously in Dubai's live entertainment scene but had no personal brand framework to match the scale of what she was actually doing. She knew she needed to show up differently. She just didn't know how, where to start, or what she actually had to say.
What she didn't yet know was that the problem wasn't LinkedIn. It was that she'd been hiding one of the best founder stories in the room.
Before
After
"I've been working with Steph for the past 8 weeks as I needed a complete overhaul of my LinkedIn. Steph's guidance, approach and work ethic is amazing. She gave me a very easy-to-follow format for building my profile from scratch and checked in regularly to ensure I felt supported and was on track. What was super important to me was that Steph understood my company and voice — which she did thoroughly — and she really championed my brand and my place on LinkedIn as a founder. Steph also helped me with a marketing plan to launch a new product across Instagram, TikTok and Facebook, and her suggestions really helped towards a successful launch. I would highly recommend Steph for anyone looking to start or reinvent themselves on social media with a strong founder voice."
What happened next
Since working together, Lottie was shortlisted for Inc. Arabia's 30 Women of Influence and Leaders of Tomorrow Awards 2026. A direct reflection of the authority she built by finally showing up as herself.
Lottie came in wanting a better LinkedIn. She left with a full personal brand framework, a content system, a product launch strategy, a six-week series, and the clarity that her story told honestly and consistently across platforms is her greatest asset. Four weeks of content ready to go. A founder voice she recognises as her own. And proof, from her own analytics, that it works.
Some problems don't need six months to solve. They need the right questions asked in the right order by someone who can see what you can't.
One focused conversation. A comprehensive strategy document built from everything you said. A 30-minute follow-up to walk through it together. Two clients. Two completely different problems. Same result: direction where there was none.
Aleigha — Founder, Social Scout
Hair Salon Growth Agency — Australia
Aleigha came in doing everything in her business. She was good at what she did, but the structure wasn't there to take it further. No clear positioning, no content strategy, no defined path to scale. She was spinning.
In 90 minutes we pulled apart the business, identified the bottlenecks, built her a specific output model, mapped her offers, and gave her a 90-day protocol. She left the call with a document she could act on immediately.
Within 24 hours she had ticked off 4 of 5 first-week tasks. She then launched Salon Scout, a brand new growth agency for hair salons, off the back of the session.
The deliverable in action
In her own words
Elliott — Podcast Founder and Employer Brand Consultant
United Kingdom
Elliott had been sitting on his podcast idea since October. He'd recorded episodes he wasn't happy with. He had no content pillars, no clear voice, no long-term strategy. He wasn't even sure he needed someone in the branding space.
One call changed that. We defined the direction, built a full branding deck, tone of voice, content pillars, posting cadence, pre-launch and live strategy, and challenged him on the things he was avoiding. The shift happened in the call itself and continued with additional support in messaging structure and content writing.
Since repositioning his messaging, Elliott's LinkedIn engagement has increased, he's bringing in organic leads and conversations with industry leaders that will shape the way Gen Z is recruited in years to come.
"Steph asked the questions I hadn't thought to ask myself. 'Who do you want to be known for in six months?' 'What are you uncovering that others aren't?' I could feel the direction taking shape while we talked, and the strategy deck she sent after locked it in. Going in I didn't think I needed someone in the branding space. One chat flipped that. At a minimum, Steph will point you in the right direction."
Elliott
Podcast Founder and Employer Brand Consultant
You don't always need months. Sometimes you need 90 minutes with someone who knows how to ask the right questions, see the gaps you've been too close to notice, and hand you a document that makes everything click. That's the Rewrite.
"Steph is someone who truly understands the executive voice. She spends a huge amount of time understanding the person, the business and the situation behind the words which means the content truly feels personal. I cannot recommend Steph highly enough."
"My calendar is constantly at capacity and without Steph on hand, I wouldn't be able to maintain a constant connection with my audience. She works as our in-house marketing expert, supporting everything from articles to attending meetings. So glad to be one of the founding clients."
"Steph had to work pretty hard to collect my disparate and incoherent thoughts and managed to package them into something of value. In doing so we developed my public voice and brand, which has seen me generate multiple direct leads from social media."
"Before working with Steph, I was starting my first business. I had lots of ideas about how I wanted to position myself, but I was struggling to pull everything together and give myself and my business direction. Steph helped me organise my thinking and shape the voice, messaging and visual identity of the business."
"From refining my website messaging to putting together branding ideas, colour palettes and visual references, she made what felt like an overwhelming process much more straightforward. I even began to enjoy it, dare I say it!! I came away with clarity and confidence, which is invaluable when you're launching a business for the first time. This helped me develop the foundations to build my website and LinkedIn, develop my elevator pitch, and finally launch my executive search firm with purpose. I couldn't recommend Steph highly enough. Without her guidance, I would have spent much longer second-guessing myself and would've ended up with something far less cohesive. Her experience and advice made a huge difference. Thanks again Steph!!"
"Her ability to capture my voice and elevate it strategically is nothing short of genius."
"Working with Steph feels safe but still challenges you to grow. That balance is rare."
"She made the complex simple and turned my ideas into messaging that actually converts."
"Steph really championed my brand and my place on LinkedIn as a founder. She understood my voice thoroughly and helped me build something I fully recognise as my own."
"I've been working with Steph for the past 8 weeks as I needed a complete overhaul of my LinkedIn. Steph's guidance, approach and work ethic is amazing. She gave me a very easy-to-follow format for building my profile from scratch and checked in regularly to ensure I felt supported and was on track. What was super important to me was that Steph understood my company and voice, which she did thoroughly, and she really championed my brand and my place on LinkedIn as a founder. She is fantastic to work with and was always reliable and punctual during our online meetings. Steph also helped me with a marketing plan to launch a new product across Instagram, TikTok and Facebook, and her suggestions and advice really helped towards a successful launch. I would highly recommend Steph for anyone looking to start or reinvent themselves on social media with a strong founder voice. Thank you Steph, it's been a fantastic experience."
