Results thatspeak for themselves.
Client LinkedIn and email analytics. Results vary.
Authority in Motion
A successful mentor known for her feminine leadership and magnetic presence, but her visibility was mostly limited to Instagram. Her messaging was powerful but intuitive rather than structured, and her growth depended on her personal output. She needed to expand her reach, evolve her voice, and build a system that nurtured trust long before a launch was ever mentioned.
Key outcomes
Built a LinkedIn presence from the ground up
Hundreds of thousands of organic views and consistent inbound leads through DMs.
Clarified and elevated her brand voice
More strategic, more distinct, more reflective of her depth. Positioned as an industry leader, not just a coach.
Developed a trust-first email strategy
Emails became a place for storytelling and identity, not just launches and countdowns. Stronger connection, better leads, recurring sales.
Created content systems that scale with her
Greater consistency and resonance, without burnout or constant reinvention.
We turned a visible coach into a scalable brand with multi-platform authority, deeper audience trust, and content systems that build demand even when she's not online.
Email That Performs
The brand had momentum but no infrastructure behind it. A cold 20,000+ email list. No automation, no segmentation, no onboarding, no funnel beyond social, and no way to track, nurture or convert the 4,000+ people walking through the gym each month. So we built the engine they needed to start converting online.
Key outcomes
Revived a dead 20,000+ list
Open rates went from 0% to a consistent 66–79% across all sends. At scale, sustainably.
Built segmentation and behavioural flows from scratch
Full funnel coverage across the in-person and digital experience.
10x organic inbound leads
No paid ads. Driven entirely by content, messaging and automation working together.
Installed the systems that now scale their growth globally
One engine, multiple revenue streams: coaching demand, app signups and retention. Still running.
Open rates across sends. Industry average: 20–25%.
We didn't just fix email. We built their growth backbone, turning attention into revenue, audiences into customers, and a fast-growing brand into a scalable one.
Brand-Led Demand
The CFO of a leading Middle Eastern fintech came to me with one goal: build a personal brand strong enough to open doors, drive influence, and position him as a strategic voice in finance, not just a numbers guy. What started as 1:1 work evolved into a company-wide brand strategy.
Key outcomes
A high-authority LinkedIn presence for the CFO
VC outreach, interview requests, recruiting interest, and podcast and panel invitations within weeks.
Expanded to the General Manager and leadership team
Content that deepens trust with investors, partners and talent across the organisation.
An in-house thought leadership keynote
Spoke to 100+ employees and trained the team on personal brand for lead generation and credibility.
Content strategy tied directly to business goals
In the lead-up to a record-breaking Series A, strengthening investor confidence and market positioning.
"Our LinkedIn content alone has brought in major clients, VC interest, and industry recognition."
James Evans, CFO, Holo
I took one CFO, built a brand that demanded attention, then scaled that impact through the company, during one of the biggest funding moments in the region.
Identity in Motion
This founder had already built a strong online presence, but it didn't feel like her. She'd been labelled a "LinkedIn influencer", yet her voice felt polished, corporate and constrained. She was ready to step out from behind the agency brand, drop the persona, and be seen as herself: feminine, intuitive and powerful.
Key outcomes
Rebuilt her voice from the ground up
More grounded, feminine and self-led. Positioning shifted from the agency brand into her own identity.
A LinkedIn-first content system, with email as the deeper layer
Launched her first email channel to nurture trust beyond the feed.
Messaging that let her grow while stepping back
Supported her through an 8-month sabbatical while still increasing her visibility.
She kept coming back
Two more brand shifts as her role changed, a personal brand for her new Co-CEO, and a masterclass for her community.
I repositioned her brand from the inside out. She left the corporate persona behind and stepped into a brand she fully owns, evolving in real time.
The Overflow
Shilpa came in with a head full of ideas, a growing audience on Instagram and TikTok, and no idea how to use LinkedIn. She had the content and the voice. She just had no system to get it out of her head and onto the page, on any platform, in a way that made sense.
Key outcomes
LinkedIn built from nothing
From not knowing the platform at all to posting consistently and building a growing presence.
A weekly newsletter launched
The LinkedIn system spilled into email, and she now knows how to sustain it.
Her podcast relaunched
A new season and format, collaborating with other women. A whole content stream reignited.
A content framework she can take anywhere
Turning conversations into weeks of content across LinkedIn, email, Instagram and TikTok.
"I would just speak it all out, and all of a sudden we've got weeks' worth of content. That blew my mind."
Shilpa Cacho, in a voice note after we worked together
Shilpa had more ideas than she knew what to do with. We built the system to get them out of her head and into content that works everywhere she shows up.
Found Her Voice
Lottie came to me with one ask: fix her LinkedIn. She was building three businesses in Dubai's live entertainment scene, with no personal brand to match the scale of what she was doing. What she didn't yet know was that the problem wasn't LinkedIn. She'd been hiding one of the best founder stories in the room.
Key outcomes
Identity and positioning rebuilt from scratch
From "the quiz girl" to the portfolio founder she actually was. One clear founder voice.
LinkedIn rewritten end to end
Headline, about section and messaging pillars, repositioned to reflect what she had built.
A content bank built from her lived experience
The hard moments and honest stories founders rarely say out loud. Story-led posts outperformed everything.
A full product launch strategy
A three-email sequence, a founder voiceover script, and social content for her new game, Nerd Herd.
What happened next: Since working together, Lottie was shortlisted for Inc. Arabia's 30 Women of Influence and Leaders of Tomorrow Awards 2026.
See her LinkedIn
"Steph really championed my brand and my place on LinkedIn as a founder. I would highly recommend Steph for anyone looking to start or reinvent themselves on social media with a strong founder voice."
Lottie Jones, founder of QuizBiz, Nerd Herd and The Zuggler
Lottie came in wanting a better LinkedIn. She left with a full brand framework, a content system, a launch strategy and a founder voice she recognises as her own.
The 90-Minute Rewrite
Some problems don't need six months. They need the right questions, in the right order, from someone who can see what you can't. One focused conversation, a strategy document built from everything you said, and a 30-minute follow-up. Two clients, two different problems, the same result: direction where there was none.
The work
Aleigha, founder of Social Scout (Australia)
She was doing everything in her business with no positioning or path to scale. In 90 minutes we mapped her offers, built her output model and a 90-day protocol. Within 24 hours she'd ticked off 4 of 5 first-week tasks, then launched Salon Scout, a new growth agency for hair salons. Since going all in on Salon Scout, she's had her biggest months yet.
Elliott, podcast founder and employer brand consultant (Australia)
He'd been sitting on his podcast idea for months. One call defined his direction, tone of voice, content pillars and launch strategy. Since then his engagement has grown and he's bringing in organic leads and conversations with industry leaders.
"Steph asked the questions I hadn't thought to ask myself. Going in I didn't think I needed someone in the branding space. One chat flipped that."
Elliott, podcast founder and employer brand consultant
You don't always need months. Sometimes you need 90 minutes with someone who asks the right questions and hands you a document that makes everything click.
From clients who've been through it.
"Steph is someone who truly understands the executive voice. She spends a huge amount of time understanding the person, the business and the situation behind the words, which means the content truly feels personal."
"My calendar is constantly at capacity and without Steph on hand, I wouldn't be able to maintain a constant connection with my audience. She works as our in-house marketing expert."
"Steph had to work pretty hard to collect my disparate and incoherent thoughts and managed to package them into something of value. We developed my public voice and brand, which has generated multiple direct leads from social media."
"Steph helped me organise my thinking and shape the voice, messaging and visual identity of the business. I came away with clarity and confidence, which is invaluable when you're launching a business for the first time."
"Her ability to capture my voice and elevate it strategically is nothing short of genius."
"Working with Steph feels safe but still challenges you to grow. That balance is rare."
"She made the complex simple and turned my ideas into messaging that actually converts."
More questions?
These results look impressive. Can you replicate this for me?
Every client is different, and I won't promise identical numbers. What I can tell you is that the method is consistent. We start with who you actually are, build the message around that, and create systems that let it compound.
How long does it take to see results?
You'll feel the difference in your message within weeks, and see it in your content within the first couple of months. The compounding growth, the inbound leads, the opportunities arriving without you chasing them: that builds over time. The clients who stay longest get the most.
My industry is different. Will this work for me?
Fintech, fitness, coaching, agencies, off-grid tech, food. The industries on this page are completely different. The truth underneath is the same: people buy from people they trust, and trust is built through consistent, specific, human communication.
I don't have a big audience yet. Is it too early?
Some of the best results on this page started from almost nothing. A small, engaged audience built on a clear message will always outperform a large one built on noise. Starting now means you build the right way from the beginning.
What makes Rewrite different?
Most people in this space started with social media and worked backwards into strategy. I started with language: seven years of funnel copy, ghostwritten books, LinkedIn, email, scripts and keynotes. And now I build the systems behind it too, so the brand and the back end are designed together.
Ready to be the next case study?
Apply to work together, start with a 90-Minute Rewrite, or build your system with me in Beyond One.
